Pacifico is made from the choicest hops, barley, yeast and water from the freshest springs in Mazatlán. Its clean and hearty flavor makes Pacifico an exceptionally drinkable lager that’s compatible with all types of food.  Pacifico appeals to consumers coast to coast who live life as a journey and a collection of adventures and experiences. Pacifico's ties to the more rugged, off-the-beaten-path part of Mexico helps them discover that adventure is where you find it.

Pacifico is the #6 imported premium priced beer in the U.S., selling more than 5 million cases annually. Average growth rate for the last ten years (1998-2007) is 14.8%.