Negra Modelo redefines the way consumers think of a dark beer because in taste and color it is a very drinkable beer. Beer enthusiasts appreciate Negra Modelo's combination of full-bodied flavor and smooth drinkability. Consumers perceive Negra Modelo as a high-quality, delicious beer with a distinctively unique bottle shape and gold foil wrap. More and more consumers continue to "Unwrap the Mystery" of the unique taste profile of Negra Modelo. To achieve its unique taste, Negra Modelo uses a greater quantity of malt, the finest hops, a special yeast and the purest water. It is a delicious, creamy, full-flavored dark brew with a pleasant malt aroma and dry hop flavor that has a smooth mellow taste.
Negra Modelo is Mexico’s top-selling dark beer and the #1 imported dark beer in the U.S. Average growth rate for the last 10 years (1998-2007) is 12.4%.